Well... there really isn't one.
Bookmakers are like any other business, where they have to compete against each other to get customers. There are main 2 ways for them to do this:
- Offering better odds
- Giving better offers
The vast majority of people who sign up to bookmakers do not know about us and will use the free bet offers and then continue to bet and lose their money to the bookmakers for a long time to come.
This is similar concept to supermarkets offering "Loss leaders", where they make a loss on some special offers, knowing that most people will buy more than just the special offers.
You may have also heard of getting money off your first orders with certain online shopping places... This is also the same sort of concept.
Also banks offering you money to switch to them. The list is endless.
If you are unsure, simply sign up for free. Try us. Then you can decide for yourself. We are that confident that you'll love it!